A.I. Isn’t One Size Fits All

Guru makes A.I. Work For You

Author

Guru Experience
April 08, 2025

We get it. A.I. is HUGE right now and everyone is scrambling to make use of it. But should A.I. be used just for the sake of it? At Guru, we think A.I. should be utilized intentionally, thoughtfully, and in a way that integrates into your visitor experience seamlessly. That’s why we’ve harnessed A.I. in a proprietary system that utilizes your catalogue and your voice…no random internet answers here. Just a trove of information built from sources you choose and approve.

Still not sure what that means? Here’s what we’ve been cooking up:

Docent AI

Visitors engage with their own guide throughout your institution, asking questions and expanding on whatever catches their attention. Rather than simply linking your visitors to an open A.I. source, we create a curated environment based on your collections, catalogs, and knowledge base, ensuring they only get the information you want them to.

DaVinci Code-Style Game Tours

A gamified tour experience is great for entertaining visitors. A gamified tour that is different each time they come back, is even better. Visitors learn and adventure through your space while engaging with anagram puzzles, quiz questions, word search, crossword puzzles, and more. Each game unlocks the next clue leading to their next stop in the tour. We harness A.I. to build linear routes throughout your museum that change with each visit.

Find Us at AAM 2025. Booth #845 in the Technology Pavilion.

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