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Holiday Blast 2017
Happy Holidays from Guru!
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Guru's 2017: Something to Dance About!
Happy Holidays! It has been a busy and eventful year, and we continue to be grateful that we work with a group of organizations, museums, zoos and aquaria that are dedicated to preserving our cultural heritage and natural resources. Institutions that are committed to community, accessibility and inclusion. Did we mention a community that is fun too? Events like Museum Dance Off and #AskACurator Day were too much fun! Plus, we look forward to ringing in the new year with exciting new partnerships in natural history, aquarium and pop culture venues.But first, a recap of our amazing year! 2017 brought milestones like:
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Awards and Accomplishments
Guru Chosen as San Diego's #1 StartUp! We won $225k in investments and prizes from QualcommVentures presented by SeismicSD.
Battleship IOWA app (powered by Guru) wins Governor's Historic Preservation Award
Guru launch our first zoo app with Living Desert Zoo and Gardens
Guru launched our second battleship app with Battleship North Carolina
Guru ventured into the hospitality space with new partners Aman Costa Rica and Monarch Beach Resort
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Advances in Augmented Reality
AR Battleship IOWA mug that triggers a 3D model of the ship. (Gift shop mug sales increased 150% after launch of the mug)
Spatial Augmented Reality development
AR Maps that give 360-degree views of locations when tapped
Ask and Reveal Experiences
Pop-up Zoo Keeper Talks
Interactive 3D model of the Spirit of St. Louis
SDMA partnership to create an Interactive Art Detective Experience featuring a work by Leonardo da Vinci. App users investigate by swiping off paint to reveal the under-drawing beneath and more.
Leaps in Virtual Reality
Created Battleship IOWA HUP-2 Helicopter flight experience
Partnered with Technicolor to create an Aircraft Carrier Flight Deck experience
Began work on a WWII Kingfisher experience
Created a Virtual Reality Museum Gallery including adventures with art, science, natural history and more
Created a 360-degree look inside the cockpit of the Spirit of St. Louis that can be directly accessed from an AR experience
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New Partners and Cities - Guru broadened our reach with new museum partners in:
Chicago
Seattle
Boston
Costa Rica
North Carolina
St. Louis
Palm Desert
Palm Springs
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Expanded Data Capabilities
Heat mapping
Increased demographics reporting
Detailed visitor behavior (where they go, where they've been, where they spend the most time, when they visit, and more)
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And we couldn't do it all without you! Thank you to all of our partners. We hope you have a happy holiday season and we look forward to serving you in the new year!