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 Guru's 2017: Something to Dance About! 

Happy Holidays! It has been a busy and eventful year, and we continue to be grateful that we work with a group of organizations, museums, zoos and aquaria that are dedicated to preserving our cultural heritage and natural resources. Institutions that are committed to community, accessibility and inclusion. Did we mention a community that is fun too? Events like Museum Dance Off and #AskACurator Day were too much fun! Plus, we look forward to ringing in the new year with exciting new partnerships in natural history, aquarium and pop culture venues.But first, a recap of our amazing year! 2017 brought milestones like:

Awards and Accomplishments

• Guru Chosen as San Diego's #1 StartUp! We won $225k in investments and prizes from QualcommVentures presented by SeismicSD. 

• Battleship IOWA app (powered by Guru) wins Governor's Historic Preservation Award

• Guru launch our first zoo app with Living Desert Zoo and Gardens

• Guru launched our second battleship app with Battleship North Carolina

• Guru ventured into the hospitality space with new partners Aman Costa Rica and Monarch Beach Resort

Advances in Augmented Reality

• AR Battleship IOWA mug that triggers a 3D model of the ship. (Gift shop mug sales increased 150% after launch of the mug)

• Spatial Augmented Reality development

• AR Maps that give 360-degree views of locations when tapped

• Ask and Reveal Experiences

• Pop-up Zoo Keeper Talks

• Interactive 3D model of the Spirit of St. Louis

• SDMA partnership to create an Interactive Art Detective Experience featuring a work by Leonardo da Vinci. App users investigate by swiping off paint to reveal the under-drawing beneath and more. 

Leaps in Virtual Reality

• Created Battleship IOWA HUP-2 Helicopter flight experience

• Partnered with Technicolor to create an Aircraft Carrier Flight Deck experience

• Began work on a WWII Kingfisher experience

• Created a Virtual Reality Museum Gallery including adventures with art, science, natural history and more

• Created a 360-degree look inside the cockpit of the Spirit of St. Louis that can be directly accessed from an AR experience

New Partners and Cities - Guru broadened our reach with new museum partners in:

• Chicago

• Seattle

• Boston

• Costa Rica

• North Carolina

• St. Louis

• Palm Desert 

• Palm Springs

Expanded Data Capabilities

• Heat mapping

• Increased demographics reporting

• Detailed visitor behavior (where they go, where they've been, where they spend the most time, when they visit, and more)

And we couldn't do it all without you! Thank you to all of our partners. We hope you have a happy holiday season and we look forward to serving you in the new year!