Museum Mobile Guides: Visitor Companions or Data Collection Tools?

Mobile guides are useful and engaging for visitors, but what about your museum teams? What greater purpose can they serve in helping achieve inter-departmental goals? Here are a few ways our partners have leveraged their mobile guides as tools for internal success. 

1. Retail Teams: an art museum's retail team uses their multimedia stop data to understand the popularity of various pieces of work in order to strategically stock their gift shops thus increasing sales. 

2. Marketing Teams: a park uses their app data to understand which attractions are getting the most and least interest to then change their content and marketing strategy and drive traffic accordingly. 

3. Visitor Services & Education: a science museum's VS team uses their app's location of download data over time to help them achieve higher download rates and better understand where people are coming from. 

What are some of your department's goals? Get in touch to learn more about the power of Guru Experience Co.'s mobile guide platform.