Layered Storytelling Tactics

Avoiding "Knowledge Gatekeeping"

Spring is upon us, which means peak tourism seasons is cranking up! Whether your museum sees an influx of local, semi-local, or foreign visitors, cultural institutions all share the responsibility of educating and engaging a diverse audience. It may seem daunting to try to cater to all types of visitors, but the importance of sharing your collection's stories through diverse mediums and mechanisms is important now more than ever. Museums are one of the most trusted resources of knowledge in the eyes of the public, so gatekeeping is simply not an option!

Mobile guides can provide the context visitors need and at various levels of depth, to suit diverse audiences pre-existing knowledge. Offering visitors the opportunity to "skim, swim, or dive" into different layers of your content and stories is a great way to ensure you never "gate keep" the knowledge from your team's hard worked research. 

Below are some great examples of approachable and diverse engagement tactics to provide varied layers of an institution's stories:

From Jing Culture & Crypto: How Wellcome Collection is Reconnecting Indigenous Knowledge to to its Digital CatalogueFrom the Guru Blog: Empathy Driven Storytelling at Historic SitesFrom MuseumNext: Poverty Proofing Museums

Interested in learning how to better provide layered educational and storytelling content? Click below to connect with a Guru Experience Co. team member!