Do Apps Increase Visitor Satisfaction?

SHORT ANSWER:

The right app does. 

Hello and welcome to the first episode of Guru's Museum App Mythbusters. Today, we'd like to look into the question of whether apps increase visitor satisfaction. Let's face it:

the reason most institutions get an app is to keep their visitors engaged and excited.

But like most technology, it's wrong until it's right. Remember when phone touch screens came out? Samsung and a few others made touch screens that did not perform well. Then the Apple iPhone came along. Along those lines:

perhaps apps themselves are not the problem; it's HOW you create an app that makes the difference. 

Our apps have extremely high rates of visitor satisfaction. Over a thousand exit surveys taken in conjunction with our partners showed that

90% of visitors that used the app said that they would use it again and be more likely to visit a museum that offered one like it.

Why is our rate so high? We don't believe in expensive, empty apps. We believe in long-term partnerships with museums that keep all the important aspects of an app current and compelling.

So how do you keep visitors' faces looking like this?

1. Fresh and engaging content.

Multimedia content that masterfully tells stories, connects your guests to learning in an entertaining way, and is constantly updated to reflect your exhibits. Our storytellers handle that for you!

2. Cutting-edge technology.

Bring historical figures to life with augmented reality. Invite your guests to step into a painting using virtual reality. Besides the wow-factor, interactive experiences allow visitors to experience art, history, or science firsthand--cultivating deeper empathy and understanding. 

3. Let them decide when to dive deep.

People love using their phones to gather information. Instead of guests going to google and wikipedia, encourage visitors to connect to concise, entertaining, museum-approved info and go as deep as they would like at the pace of their choosing. 

So no, apps that come as an empty platform--glorified calendars with copy-and-pasted wall labels--no, those apps don't increase visitor satisfaction. Those apps are Museum App 1.0. Make way for the future.

Stay tuned for next episode of Guru's Mythbusters!